At Home Solutions
Increasing mobile EVV adoption with micro-rewards
About At Home Solutions
At Home Solutions has been a staple in the New York Home Care community for over a decade. In 2022 alone, At Home Solutions delivered over 1.5 million hours of care to their community across the Bronx, Queens, Brooklyn, and Valley Stream.
At Home Solutions has a history of strong caregiver retention, but they were challenged to drive adoption of mobile EVV. Manual visit verification and HHA resistance to new technology created added workload, cost, and risk for At Home Solutions.
At Home Solutions partnered with Caribou to directly address the challenges of increasing mobile EVV rates. Together, they designed an incentive structure that incentivized HHAs to not only use the mobile app to clock-in and clock-out once, but to build an ongoing habit.
CLIENT
At Home Solutions
WEBSITE
EMPLOYEE COUNT
600
LOCATIONS
New York
Queens
Bronx
Brooklyn
Valley Stream
Challenge
At Home Solutions had a high occurrence of IVR and manually verified visits. Manually verifying visits was time consuming for office staff and a drain on resources. At Home Solutions aimed to increase their mobile EVV rate in order to reduce manually verified visits and improve overall mobile app adoption to set themselves up for success in the future for value based care.
Solution
At Home Solutions and Caribou co- designed and implemented a new rewards program focused on increasing mobile EVV rates and reducing manually verified visits. Home Health Aides (HHAs) were incentivized to adopt the mobile app by receiving points through Caribou each time they properly clocked in and clocked out of visits with the mobile app.
Impact
In 6 weeks, At Home Solutions:
53%
increase in mobile app adoption
40%
decrease in manually verified visits
"
"Finally! A fun, easy and convenient way to reward and incentivize our valued home care workers. We have seen immediate results with Caribou Rewards Program. Home Care workers are eager to go above and beyond knowing they will be rewarded. It is wonderful working with the Caribou team, who is responsive, helpful and goal oriented.”
Esther Mamonov
SUPERVISOR OF COORDINATION
Implementation: Driving results through co-design and automation
In fall 2022, At Home Solutions engaged Caribou to help increase their mobile EVV rates. Over a four-week period, the two teams co-designed a rewards and recognition program focused on the following:
Educating on the simplicity and benefit of mobile EVV
Clear messaging and supporting materials
Building good habits
Incentivizing good behavior and rewarding it consistently
Sustained engagement
Tailored SMS, engaged supervisors, video content, fun promotions
Meaningful rewards
Incentives designed to catch the attention of HHAs and drive buy-in
Included in the planning process was an evaluation of the rewards program's return on investment—namely, the ability to increase capacity. Additionally, SE Health and Caribou developed a custom change management strategy to drive adoption through all levels of the organization.
A simple and fun experience for caregivers
No apps to download, no passwords
Value attained: An increase in mobile EVV rates and a reduction in manually verified visits.
increase in mobile app adoption
53%
40%
decrease in manually verified visits
More engaged coordinators
100
%
utilization of the recognition tool by Coordinators
Conclusion: Expanding use of micro-rewards to increase capacity and retention.
At Home Solutions is now using Caribou to provide caregiver rewards for employee referrals and retention bonuses. Micro-rewards continue to play an important role in staff engagement and offer a unique opportunity to support the shift into value-based care.